# Instagram Testing Unskippable Ad Breaks Feature
Instagram is reportedly in the testing phase of a new feature called Ad Breaks, which introduces short but unskippable ads, as per recent claims on Reddit. The Meta-owned photo-sharing platform has not officially announced any details about this test, but users on Reddit forums have mentioned its rollout. This development has left many users disheartened, with some contemplating leaving the platform and exploring other social media apps.
## Users Express Discontent with Ad Breaks
Within the Instagram subreddit, a user known as @notthatogwiththename shared about the introduction of Ad Breaks, a feature that presents unskippable ads to specific users. The post garnered numerous comments expressing surprise at the sudden implementation without prior notice. One user remarked, “I came here to post this because there are no talks about it anywhere.”
The sudden appearance of Ad Breaks has led to many users feeling dissatisfied with the platform. A user commented, “Thought I’ve been taking crazy pills for two days because this is currently happening with me and I couldn’t find any info anywhere other than your recent post. So thank you… and goodbye IG. I have no need for that.”
*Photo Credit: Reddit/notthatogwiththename*
As evident from the provided screenshot, users now encounter three to five-second ads while scrolling through the app, temporarily halting their browsing experience. Some users attempted to provide feedback to Instagram regarding this new feature but expressed difficulty in finding avenues to do so. There have been no official announcements regarding Ad Breaks, leaving users perplexed.
## User Reactions and Consideration of Alternatives
The introduction of Ad Breaks has prompted many users to contemplate leaving Instagram in favor of alternate social media platforms. One user indicated, “So far I simply close the app as soon as an ad break pops up and if this continues, I’ll be unsubscribing.” Another user criticized the company for not conducting adequate research before implementing the feature, disrupting the user experience.
## Instagram Enhancements in Notes Feature
In other news, Instagram recently introduced new enhancements to the Notes feature, allowing users to share their thoughts with friends more creatively. With Notes Prompts, users will now encounter thought-provoking questions and musings upon entering Notes, enabling them to respond to these prompts with their own Notes.
Furthermore, users can now swiftly react to their friends’ and followers’ notes using the Quick Likes feature. Additionally, a new tag feature has been added, enabling users to tag their friends by simply using the ‘@’ symbol followed by their username.
## Conclusion
In conclusion, Instagram’s testing of Ad Breaks has stirred a wave of discontent among users, leading many to contemplate abandoning the platform. The lack of transparency and sudden implementation of unskippable ads have not been well-received. On a positive note, the enhancements to the Notes feature demonstrate Instagram’s continuous efforts to improve user engagement and interaction within the platform.
As the situation unfolds, it remains to be seen how Instagram addresses user concerns and whether these new features will enhance or detract from the overall user experience.