Kendrick Lamar to Headline 2025 Apple Music Super Bowl LIX Halftime Show
Kendrick Lamar has been confirmed as the headliner for the highly anticipated 2025 Apple Music Super Bowl LIX halftime show, scheduled for February 9, 2025, at Caesars Superdome in New Orleans. The performance will be broadcast on Fox, with creative direction led by pgLang, the multimedia company co-founded by Lamar and his longtime collaborator, Dave Free.
Lamar’s Past Super Bowl Success and Expectations for 2025
Notably, Lamar previously graced the stage at the 2022 Super Bowl halftime show alongside music legends Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and 50 Cent. This performance was awarded an Emmy for Outstanding Live Variety Special. Speaking on his upcoming role, Lamar stated, “Rap music holds immense influence, and I am here to remind the world why. They have chosen the right artist.”
Roc Nation’s Involvement and Lamar’s Acclaimed Career
Roc Nation, spearheaded by Jay-Z, will once again produce the show, marking their sixth consecutive year in this role. Jay-Z commended Lamar as a “once-in-a-generation artist and performer,” highlighting his wide-reaching impact beyond the realm of music. With 17 Grammy wins and a Pulitzer Prize for his 2017 album DAMN., Lamar’s career is defined by critical acclaim and cultural significance. Additionally, he received an Oscar nomination for the song “All the Stars” from Black Panther.
Recognition from NFL and Expectations for Lamar’s 2025 Performance
Seth Dudowsky, NFL’s head of music, emphasized Lamar’s enduring influence on both music and culture, noting, “Few artists have left as profound a mark on music and culture as Kendrick Lamar.” With a history of delivering impactful performances, Lamar’s 2025 Super Bowl halftime show is poised to be another defining moment in his illustrious career.
This recent announcement further solidifies Lamar’s successful year in 2024, following the chart-topping achievements of his singles “Not Like Us” and “Like That.”
Published – September 09, 2024 01:02 pm IST
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