In a recent revelation, senior officials from Asus discussed the flourishing state of India’s personal computer (PC) market, showcasing a significant growth potential driven by low penetration levels. Arnold Su, Vice President of Asus India Consumer and Gaming PC, highlighted the positive growth trajectory that Asus has experienced in India. Su pointed out that PC penetration per household in India stands at approximately 10 to 11 percent, indicating a vast untapped market with 90 percent of Indian households yet to own a PC.
Expounding on their commitment to the Indian market, Su mentioned that Asus is actively investing in expanding its presence across the nation. Currently, Asus has made its products available in about 450 out of 750 districts in India, demonstrating a strategic push towards wider accessibility.
Peter Chang, the General Manager for Asia Pacific System Business Unit at Asus, acknowledged the challenges posed by the post-COVID landscape but expressed optimism regarding the surge in laptop purchases observed this year. Chang confidently asserted that the market is poised to return to normalcy, emphasizing the resilience of India’s PC market in comparison to the global scenario.
Contrary to the reported 30 percent decline in PC shipments in India year-on-year for Q1 2023 by market research firm IDC, Asus remains bullish about the growth prospects in India. Chang underscored the significance of artificial intelligence for the Taipei-based company and confirmed their participation in India’s IT hardware PLI scheme alongside partners, facilitating local manufacturing operations.
Addressing concerns surrounding the supply chain, Chang reassured stakeholders that the situation has normalized, paving the way for Asus to reassess and bolster its investment in India. The company looks forward to enhanced operational efficiency and a seamless business environment moving forward.
With a renewed focus on tapping into the expansive Indian market, Asus is positioning itself for sustained growth and prolonged success in the region. By aligning investment strategies with market dynamics and emerging trends, Asus aims to solidify its position as a prominent player in the Indian PC market.
Moving ahead, Asus remains dedicated to innovation, affordability, and accessibility, ensuring that a broader spectrum of Indian consumers can benefit from their cutting-edge technologies and reliable products. This steadfast commitment to meeting the ever-evolving needs of the Indian market underscores Asus’s long-term vision and unwavering dedication to customer satisfaction.
In conclusion, Asus’s strategic investments, technological advancements, and proactive approach towards the Indian market position them favorably for continued growth and success in the dynamic and competitive landscape of the PC industry. As India’s PC market continues to evolve and expand, Asus stands ready to lead the charge towards a future defined by innovation, accessibility, and unparalleled quality in computing solutions.
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**Keywords:** Asus, India, PC market, growth, penetration levels, laptop purchases, artificial intelligence, supply chain, investment
**Sources:** [Asus](https://www.asus.com/in/), [IDC](https://www.idc.com/)
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